When an entrepreneur is starting a business he or she is faced with the requirement of several functions in which they might not be experts. They may know, for example, all there is to know about wholesale distribution but have no idea how to build a website.Since most companies are started with very limited funds, many entrepreneurs are reluctant to set money aside to pay for consulting services to fill in their knowledge gaps. For example, many create a website from the many templates available. Some are even free.Where the company website is concerned I feel that the use of existing templates is a false economy. The website functions as an online calling card and needs to put your best foot forward. For site visitors, seeing a format that they have seen before can reflect badly on you.The amount of time required for the entrepreneur to become proficient enough to develop a quality website takes time away from tending to functions relating to product knowledge, operations and management. Contracting with a website development company could be the solution.Websites, to be noticed, must go through the Search Engine Optimization (SEO) process. The purpose of SEO is to improve your website’s chances of ranking high in a search. The mechanism for doing this is complex and dynamic. This again is a very specialized function that is often beyond the capability of the business owner.There are functions which may be grouped under the heading Entrepreneurship Knowledge Services that will present the company at its best. In addition to the website and SEO examples these can include Business Strategy Planning and Business Valuation Services.Entrepreneurship Knowledge Services is a rich term covering what one needs to know to be a successful entrepreneur. There are other issues to be considered besides knowledge however. Do you have the right temperament? Do you have enough tolerance for risk? Can you acquire the funds to be a success?My recent experience is that the cost of business services for the self-employed is going down. One of the reasons is the quality and economy of services from Indian consultants. My experience with two firms in India has been positive. This is simply my experience, and yours can be vastly different, but I got a substantial amount of website design for about $4,000 and SEO for about $2,000.Your reaction may be that adding $6,000 to your startup expenses is prohibitive, but by farming this out the entrepreneur should find a quicker path to profitability.
1: It finds your customers and builds clienteleMany of us use Social Media on a regular basis. We use it to stay on top of what’s trending, follow our favorite businesses, post our personal beliefs and so much more. I’d like to think of Social Media as the new “office water cooler” — People are out there talking and they are waiting for your business to show up so they can discuss what you have to offer.Customers need to trust a business, service or product before purchasing. People tend to trust their friends and loved ones more than anyone else. So, if your customers hear from someone trustworthy, about your product or service, it is reasonable to believe that they are more likely to purchase what you are selling. You could very reasonably market your products and services using, mostly, word of mouth.Best way to promote your ideas on Social Media is by having your friends and family help you. They can share your business posts/pictures/videos on their accounts and your business will potentially be in the hands of hundreds of new customers. “Sharing is Caring”, Right?2: It gives you an idea of what people are saying about you and your businessYou can keep an eye on what people are saying about you and your business and respond to all posts, good and bad. You can use Google Alerts (www.Google.com/alerts) to see who is talking about you and your brand. On Google Alerts you can create “alerts” with keywords like your name, business name, etc. and when Google finds those in the search engine, they will email you the sites that match those keywords. This is a great way to see what people are saying about you across multiple Social Media Channels.3: Allows you to get to know your audience and customers.Social Media opens up the line of communication between business owners and millions of potential customers. Wow! Millions of people could possibly become your customers, that kind of marketing would have been hard to do in the offline world. Communication is key, this is how you will get to know who your customers are and why they fit into your target audience.You will be able to generate a variety of content to market your products and services. When you are creating great content, your customers will take notice. They will start commenting and reaching out to you. This is your chance to interact with them, have a conversation in real time.Your goal with content is to get a response from your customers, so you can build a relationship. You can create content such as polls, surveys, contests, videos, Live Q&A sessions, and so much more!4: It’s an easy and natural way to get your name out there! It introduces your brand and builds awareness.For the most part Social Media is FREE. What? Free Advertising/Marketing? Yep!! You should be on a variety of Social Channels and create and post engaging content. This will allow your customers to see exactly who you are and what your product / services do for them.Your business is more accessible this way, think 24/7! People can find you at all times across Social Media. An accessible business means a more trustworthy business, meaning customers can start to build that relationship with you when they can find you.• You can create customer testimonial videos and add them to YouTube, Facebook, Instagram, Pinterest and more.• Let people know about new products, giveaways, partnerships, sponsorships, discounts coupons, etc.• Brag about yourself! What are some of your business achievements? Your potential customers want to know about them.• Create buzz! Get the word out there by creating a recognizable identity for your product, service and brand.• You should establish yourself as an expert. Use forums and message boards to answer questions professionally, honestly, and correctly, which will earn you respect as an expert in your field. People will then look to you for answers. You can even use a variety of apps such as Periscope, YouTube Live, Facebook Live, Instagram to run “Live Q&A” sessions.5: Go where your customers/clients are! We all use Social Media – we can engage in two-way communication in real time.Oh my, how many people are out there using Social Media? A LOT!! I say that Social Media is the new “Google Search”. People are using Facebook, Twitter, Instagram to find and follow local businesses. It’s quicker and easier to engage with a business on Social Media than actually taking more time to do a Google Search and visit your company website.So, go where your customers are! Your competition is already using Social Media to market their business, so don’t get left behind. Check out the list below to see how you can get people talking and sharing on Social Media.• Share industry news, upcoming events, new hires – what can you share to get people talking?• Great way to promote upcoming client events. You can let your customers know who you may be partnering with, spread the word about other local businesses too.• Make it easy for potential customers who see your content recognize you as someone who can help them.• Share links to interesting articles, websites or videos. Use words that grab the readers and encourage them to click the link.• Talk about an event that you attended or are attending. Invite your audiences.• Be Helpful: Produce content that presents new knowledge or assists in professional decision making.• Be Interesting: Spark conversation around a news event, cover the latest posts from an industry influencer, or create an infographic about your business. Just keep it fun and fresh!• Help them help others: We want information that we can share to our network. Sometimes the information that you put out there may not pertain to your actual customers, but they may know someone who may need what you have. Hence, sharing! They share to their friends and family, and your business now has the potential to help even more people, maybe even new customers.
There are millions and millions of travelers around the world who prefer to put through their vacations in India each year. The reasons are innumerable and countless, some may be those in search of spiritual peace and harmony. Travelers around the world take a lot of time to plan for their incredible India Tour or for celebrating holidays in India. Most of the times, an India tour is regarded a long tradition in some families especially in the western countries due to its historical connection. Nevertheless, there are also some families that choose not to take a tour to India. This attitude of the travelers is at peak especially during the time of terror attack. As peace is one of the first conditions to blossom the tour and travel industry. Another reason of apathetic attitude of the travelers is lack of basic infrastructure required for the tourism compared to other developed countries of the world. What is more required is the professional training to the local people as a part of responsible tourism. In spite of all these troubles, millions and millions of travelers are coming each year to this world destination called Incredible India!On the other hand, India tour operators are required to offer the cheap tour packages to increase the volume of the travelers. While tailoring the family travel packages, India travel agent should keep in mind the budget of the below middle class family as per international norms. If the tour and travel packages will become cheaper, this will also lead to the cultural interaction among the various nations of the world. Travelers will know more and more about the culture, history, geography, customs, traditions, nature’s splendors etc. if all governments of the courtiers come together to make special provision or to assist the private tour operators to provide the cheapest travel packages to create an environment of the positive word tourism.However, travelers coming to India find the travel packages that suit their budget especially while they are making holidays with their family. There are number of flights coming to India offer cheap air tickets. Even the travel agents in India offer the cheapest air tickets to the travelers via their high-tech travel portal. This may have the positive impact in the business of Indian tourism industry where an effort is being made to include a new class in the lines air travelers. The below middle class segment of the society can afford the rates offered to travel by air in India. So, when looking at the cost of a family tour to India, the travelers will find the numerous tourist destinations in India where they can have vacation with the family and friends or groups.The same tendency of cheapest rate, travelers can find while searching for hotels in India. There are numerous budget hotels available in all the major tourist destinations of India. Normally three star hotels of India are believed to the budget hotels. In this area also, the Ministry of Tourism, IRCTC, India tour operators besides Corporate in hotel industry come together to provide all possible hospitality to the tourists coming from all parts of the world. For the easiness of the customers, the India travel agents via their travel site incorporate almost all types of hotels into their travel directory to offer the best services at budget rate available at the time of online hotel booking. In India, TravelChaCha has come out as one stop shop for all kinds of travel services.Swamped into royal grandness and lasting legacy it has more than lots to tender tourists with unbeatable monuments and elegant palaces that grandly stand to recount the saga of bygone era, glorious past, rich cultural heritage, colorful culture & tradition, majestic monuments, wonderful forts, impressive palaces, tremendous temples, historical cities, rustic villages, shimmering sand dunes, exciting desert safaris, camel ride, forest safari, mountains, lakes, wildlife sanctuaries, national parks and much more. So, these are emerging positive aspects in the evolutionary process of Incredible India which has to become the hub of travel and tourism in the list of world tourism.